Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs: Sugarman, Joseph: blogger.com: Books. Kindle/5(66) The first volume in the set is Advertising Secrets of the Written Word. Mr. Sugarman shares the details of how he creates his style of advertisement and the psychology involved. A typical Sugarman ad has the headline and a captioned photo of the product at the top, with an "advertorial" copy-intensive explanation of the benefits beneath · Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs Hardcover – June 1 by Joseph Sugarman (Author) out of 5 /5(36)
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Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs - Kindle edition by Sugarman, Joseph. Download it once and read /5(66) The first volume in the set is Advertising Secrets of the Written Word. Mr. Sugarman shares the details of how he creates his style of advertisement and the psychology involved. A typical Sugarman ad has the headline and a captioned photo of the product at the top, with an "advertorial" copy-intensive explanation of the benefits beneath
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